SEGMENTATION, TARGETING & POSITIONING :
The STP process demonstrates the links between an overall market and how a company chooses to compete in that market. It is sometimes referred to as a process with segmentation being conducted first, then the selection of one or more target markets and then finally the implementation of positioning. The goal of the STP process is to guide the organisation to the development and implementation of an appropriate marketing mix.
Below is the STP of Maggi Noodles :
Nice. Learn more about STP Marketing.
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