INTEGRATED MARKETING COMMUNICATION :
It is an approach to achieving the objectives of a marketing campaign through a well coordinated use of different promotional methods that are intended to reinforce each other.
MAGGI’s IMC Strategies :
Market Scenario : New Entrant (1980s)
- Broadcasting during popular soap opera in doordarshan
- Communication through print ads that Maggi is a fast food
- Free samples in schools for promotion
- Gifts for sending 5 Maggi logos cut from packs
Market Scenario : Established Product (1990s)
- Ads highlighting different flavors
- Ads targeting children by conducting Maggi Quiz
Marketing Scenario : Dominant Product in Indian Noodles Industry (2000s)
- Creating curiosity among the customers about the new variety-Guess the taste
- Meri Maggi Campaign
Marketing Scenario : Sheer Dominance in the respective market (2010-Till Date)
- Advertisements done by famous celebrities.
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