Branding

BRANDING :

Branding is defined as the process involved in creating a unique name and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Elements Of Branding

• Brand Name : Maggi 2-Minute Noodles
• Maggi has been named after its founder Julius Maggi
• Maggi has become a synonym for noodles all around the world
• It claims to have added value to our life without taking '2-minutes' of our daily life
• Easy to memorise and perform

Brand Logo:

• Maggi's first logo was developed by a French painter named Etienne Bouisset
• The distinctive red and yellow Maggi logo is well known all over the world and these colours are also associated with hunger. Thus we see that a lot of insight and research goes into every single facet of branding.
• Maggi's logo is also used to promote its range of sauces,pastas and cup noodles

Brand Slogan :

• Maggi was positioned as '2-Minute Noodles' with a punch line that said "Fast to cook Good to eat"
• The jingle "Maggi, Maggi, Maggi" quickly grasped the attention of consumers all over India
• The slogan "Taste bhi,Health bhi" is a strong brand element of Maggi