Friday 5 September 2014

Distribution and Selling

DISTRIBUTION :


Nestlé India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region.
The distribution channel of Maggi is as given below:


Maggi Distribution.png
The distribution channel is pretty much self explanatory. Wholesaler, who are not a part of Nestle’s distribution channel, make bulk purchases from the distributors thereby leveraging on the margins.

Sales:


Sales of Maggi are over the roof in every quarter of .

According to Economics Times, Indians eat most Maggi noodles in the world.

Definition of Sales by AMA :

"India has emerged as the largest consumer of Maggi noodles across all Nestle operations in the world," Donati told ET.

Sales includes intricate distribution channels

Distinguish your target market.
Deals with Planning,makes the items accessible to the end clients at the ideal time and at the perfect spot.
Deals with Planning in helping the advertisers to break down the client requests and react productively to variances in the business.

Individuals know the brand well, as they had a good experience with Maggi Noodles. Since it caters to the basic requirement of the customers i.e. a solution for instant hunger ,now a more recent requirement is adhering to health needs thus the newest entrant in the market is Maggi Oat Noodles.

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