PRODUCT :
The above caption in the image speaks volumes about Maggi. It shows the authority which Maggi has on the India market.
Maggi is an international brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. Owned by Nestle since 1947, the original company was founded in Switzerland in 1872 by Julius Maggi.
In India, Maggi instant noodles are very popular.
MAGGI 2-MINUTE Noodles is the most-loved meal across all age groups and defines the Instant Noodles category in India by being a part of our way of life. It has been bringing people together and is the favorite of millions; living in our hearts it has become intertwined in some of people’s most memorable experiences.
MAGGI 2-Minute Noodles brings to you 10% RDA of Protein and 20% RDA of Calcium in each serve (75g). With a reduction of over 27% salt per serve, less than 0.2% Trans Fats and no added MSG’s MAGGI Noodles has focused on providing you a healthier meal, without compromising on the great taste you love.
Introducing the New MAGGI Masala Dumdaar Noodles infused with a spicier flavor, added iron, calcium and protein making it healthier and tastier. Delivering on the promise of “Taste Bhi Health Bhi” each serve (76g) provides 24% RDA of Iron, 10% RDA of Protein and 20% RDA of Calcium giving you a truly Dumdaar taste.
Product Mix refers to the total number of product lines that a company offers to its customers. The same depicted in the diagram below :
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