Marketing Mix Elements

MARKETING MIX ELEMENTS :

As we know that in Marketing Mix there are 4 main p’s namely Product, Place, Price and Promotion.

The marketing mix of Nestle Maggi Noodles is:

• Product- Maggi has come up with various products according to the needs of the consumers. Some of them became very popular and some of them were not failure.

MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the instant noodles category in India.

MAGGI Vegetable Multigrainz Noodles is a products which is a source of Protein, Calcium and Fibre, and has added vegetables.

MAGGI Vegetable Atta Noodles is healthy because it is made of wheat flour and has more real vegetables and is packed with the power of fibres.

MAGGI Cuppa Mania is a combination of all the above! In an easy to carry on-the-go Cup format, MAGGI Cuppa Mania comes in two variants – Masala Yo! and Chilly Chow Yo.

 

• Promotion: Over the years, Maggi has become an integral part of India Household along the likes of Pepsi, Coke etc. Television has played huge role in the success of Maggi.

• Place: Nestle Maggi noodles is famous not only in urban areas but also in rural areas. It is available in most kirana stores to retail outlets like Big Bazaar, Spencer in malls.

• Price: Till date there are 12 variants of Maggi noodles. Nestle has done real good job when it comes to pricing. The noodles are available from just INR 10 to INR INR 85. This shows the company really intends to win over all kinds of customers.